Category Archives: Video Marketing

The Importance of a Marketing Tool in The Global Economy

Today, businesses around the world cannot ignore the impact that the global economy is having on their performance. Marketing is a significant aspect of any business in today’s highly competitive Global Economy. We all know that the time has changed. Customer has more Substitutes now days for their Requirements. So it is important to make sure that marketing efforts are more on understanding the changing needs on…

Restaurant, Takeaways, Coffee Shops, Wine Bars Marketing

One of the first things to consider in being a successful restaurant business owner is to get the name and reputation of your food service business out there. With the endless amounts of social media marketing services that are available; this means that there are a lot of ways to market your business, however not all of these will be effective for your particular company. In addition…

Importance of Webcasting for Marketing Firms

Webcasting is an effective way of broadcasting content over Internet, whether audio files or video files, or both combined. This can be conducted either through “live feed” or “on-demand feed”. Irrespective of the type of solution chosen by users, it offers vast potential for marketing firms. New products or services offered by any company can be showcased over Internet with the help of these solutions. Clients can…

Making a Good Customer Value Proposition Better

Introduction The creators of the Balanced Scorecard, Robert Norton and David Kaplan, view the customer value proposition (“CVP”) as the “heart of strategy”. They very succinctly stated that: “Strategy is based on a differentiated customer value proposition. Satisfying [your] customers is the source of sustainable value creation.” A customer value proposition is an offering that helps customers do an important job more effectively, conveniently, or affordably than…

Information Marketing: How To Create An Ascension Business Model

It is very easy to create an ascension model for an online information marketing business. In this article I am going to explain this model is and how you can easily and quickly build one. What is an ascension model? With this model you offer products beginning with a low price and then gradually ascending to a higher priced product. There are advantages with this model. As…

Benefits of Hiring an Digital Marketing Agency for Promoting Your Business Online

Online business has hit an all-time high globally, as major and minor companies are creating their own websites and trying to cater to the Internet public. Marketing online is vastly different from offline marketing as the rules and regulations of attracting consumers differ hugely. This is where a digital marketing agency comes in and ensures that online marketing, from creation of websites to ensuring that they excel…

The Importance of Funny Videos

Watching funny videos has its own advantages. When life has become very monotonous these days you have to enjoy certain moments in it by way of relaxation of mind. There are many ways of diverting your mind. Some of the well-known diversions include reading books, listening to good music and watching movies to name a few. Watching videos has become increasingly a popular means of diversion these…

THe Difference Between Digital Marketing and Social Media Marketing

It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand. Digital marketing uses internet as the core medium of promotion which can be accessed using electronic gadgets like computers, laptops, tablets and smartphones. Internet marketing techniques such as search engine marketing (SEM), e-mails form an integral part of digital marketing. Moreover,…

Top Reasons To Hire a Video Production Company

Video production is one of the best ways in which business struggles, potential, strategies, clients, target markets, vision and mission can be presented in an entertaining and a highly engaging manner. The final editing and production of a video is a key element to its success. A well-produced video has potential to describe and explain the mentioned features in a remarkably short time. Hiring a video production…

The Importance Of Video Marketing

Why is video marketing important?

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